Keyword research sounds easy, but it is not. We all know the SEMrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals.
- Conducting keyword research with all of the recent Google changes.
- Things to consider when prioritizing your keyword list.
- Ways to save time when creating a keyword list that will work for you
- The most overlooked steps in the keyword research process.
- How long it will take to see the results of your keyword research & optimization.
Read the tweets below to gain some valuable insights and tips. And please share your thoughts in the comments below or via social.
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- key features
- questions around your product/service
- conversations with your product team, sales team and customer support. What are customer talking about to you already? For starters ツ
- Set your content pillars with head terms and core topics.
- Punch those into SEMrush position tracking.
- Find the competitors.
- Mine their keywords using the sandbox, add the good ones.
- Iterate until happy.
- Step back and listen.
- What keyword/query has the strongest intent from the customer related to the goal I'm wanting to achieve?
- What's too broad? (those go to the bottom of the list)
Have tips for targeting the right keywords?
We would love your thoughts on the questions above. Please share in the comments below. We also want to thank everyone that participated in the chat. We will be looking for your expert insights this week, where we will be discussing pillar content creation; SEMrushchat starts at 11 am ET/4 pm BST on Wednesday, November 27th.