Anyone can create content, but creating content that gets people talking and engaging with your community is a different story. Reaching your target audience while getting your customers to chat about your brand is the challenge. Last week, Dan Willis was our guest on #SEMrushchat; he and our community provided suggestions and insights to help businesses create content that will spark conversations that are beneficial for the brand.

As always, there were many great tweets to choose from, but we can only choose six answers per question for the recap. We hope the tweets we chose will give you a variety of insights and tips you can use. There is a lot to learn. 


Q1. What are the business benefits of investing in content that drives conversations?


Q2. What triggers you as a reader to participate in the discussion?


Q3. How do you come up with talk-provoking content topics?


Q4. Controversy to spark online conversations: yes or no? Is it possible to do it without hurting your brand? 


Q5. What are some actionable tips to get readers discussing and commenting on the content that you post?


Do You Have Any Suggestions for Sparking Conversation?

If so, please share them in the comments below. We also want to thank everyone that participated in the chat. We will be looking for your expert insights this week; SEMrushchat starts at 11 am ET/4 pm BST on Wednesday, September 25th.

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Melissa FachUS Personality of the Year 2017 Winner and die-hard Star Wars fan. Herder of cats. Non-cook. Find me on Twitter @SEOaware.
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