People love podcasts, and many individuals and businesses are wondering if podcasting is a strategy that could work for them. In last week‘s #SEMrushchat, we discussed who should start podcasts, what to consider before getting started, how to use them to make a profit, what listeners are looking for in a podcast, and what people can learn from successful podcasts.
The COVID-19 pandemic has massively impacted the ecommerce industry as consumers and the market as a whole have shifted into a new reality of online shopping behaviors. We have analyzed the latest digital marketing trends in ecommerce to help businesses make data-driven marketing decisions and navigate their new landscapes.
We‘ve rounded up 7 inspiring content marketing examples and taken a deep-dive into what makes each of these so great. We have written about standout strategies from brands such as NerdWallet, WalletHub, Pipedrive, Dollar Shave Club, Shopify, and more. Learn from those who have got it right and see how they have leveraged content for huge success.
B2B content marketing can help to drive accelerated growth and produce outstanding returns, but you need to know how to use it effectively to target and engage your audience. In this guide, we‘ll talk you through everything you need to know to get it right the first time and understand effective formats approaches to promotion.
The goal of this article is to help your content marketing efforts succeed in 2020 and beyond. Six industry experts provided advanced insights to help any business get moving in a successful direction. See their tips and the variables they consider when planning content with SEO, mobile, eCommerce, publishing, PR, social, and video in mind.
One of the questions that is often asked of marketers is whether budgets should be allocated towards SEO or to PPC, and on this guide, we‘ll explore the two different channels and look at the pros and cons of each to help you reach a decision on which is right, or whether you should be investing in both.