Google marked the 15th birthday of Gmail with several new features, including “dynamic email“. It also introduced a number of substantive updates to ads and tools, notably a new Google Ads editor and the “Masterful Mobile Web“ resource. Our Marketing Scoop podcast features content marketing best practices.
In today‘s Weekly Wisdom, Tony is going to go over how to look at and evaluate the following in Google AnalytIcs: Conversions, Click Assisted Conversions, Assisted Conversions, Assisted Conversion Value, Attribution, Last Interaction vs. Linear, Custom Weighted Attributions and much more. You can‘t miss it.
In this Weekly Wisdom video, Tony Wright is going to explain what you need to know about Attribution Modeling and Weighting, and what you should know about attribution and Google Analytics. Gain the insights you need for your marketing campaigns and discover what you need to know about attribution models and methods.
Website migration is a complex and challenging process, and definitely not something you want to go into without a clear plan. To help you out, we’ve created the Website Migration Checklist, which can be used both as a guide and an interactive blueprint for a site move of any type. Select your migration case, follow the instructions and tick off the completed tasks.
Facebook Ads is a business channel only if you know how to set up and run profitable campaigns. If you have an e-commerce business, Facebook Ads can be extremely powerful. In this article, you‘re going to read the 3 main mistakes to avoid before doing Facebook Ads, and see 3 steps to create a successful Facebook Ads Strategy for e-commerce.