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Breaking into China’s vast online consumer market, secured behind the Great Firewall of China, may seem like an impossible undertaking. While it is challenging, this guide to establishing a web presence in the country, including best practices for SEO for its dominant search engine, Baidu, will help you in getting your digital marketing campaign underway to tap into this large and growing market.
Researching local keywords can be a time consuming process, but not with this guide. Turbo charge your research using Keyword Magic and Position Tracking to hack your competitors‘ rankings and discover the local keywords they rank for. This process gives you the ability to quickly evaluate large keyword sets so you apply the appropriate SEO strategy from the start.
I am seeing more and more questions about how to appear in Google’s local travel guide, so let‘s dive in. The first thing you will notice is that the travel guide is not available to all localities, primarily because the travel guides are data-driven; as data builds up for a locality, Google adds the travel guide.
Long-form content works. However, many content marketers fail to get results from their efforts. They put in sweat equity to create super lengthy 5,000-word articles. Then, press the publish button hoping to attract thousands of visitors. To their surprise, they fail to go beyond a few hundred visitors. The reason is their content creation strategies are fundamentally flawed.
Google has produced a steady stream of announcements and updates recently, including phasing out Google+, a possible algo update, new SERP site link format and local pack features, a new Google Ads interface, a 15-year AdSense plan, an expanded character count for Google Posts, and public testing of GA ‘s Duplex.
Comment of the Week
Nikola Roza Founder of nikolaroza.com at Nikola Roza SEO ServicesHey Ivana, there is no magic number. You simply link to all broadly related article that are also useful to the visitor. Or you follow a tight system, where you only link to articles that are thematically/topically close to the article you're on. That...
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