We at SEMrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2019. And we also explored some ways you can benefit from them.
Twitter recently announced the implementation of a new ad transparency feature amidst issues of being exploited for political purposes during the 2016 US Presidential Elections. This development does not only affect political parties, but also everyone else who runs social media advertisements. Find out how you can use to improve your campaigns!