Is it getting harder to get a searcher’s attention with the ever-growing number of distractions on the SERPs? We recently investigated attention span - what it is from a scientific perspective, how technology both holds our attention and offers distractions, and how you can approach SEO with attention span in mind.
Many of us are aware that internal links are the secret weapon of many SEOs and that they can really help to supercharge organic rankings and visibility. But it‘s pretty rare that we see recommendations to optimize outbound links, and in this guide, we‘ll talk you through why you should be paying more attention to who you link out to and how you do it.
Due to Google‘s ever-increasing requirements for quality content, guest blogging has to be done better to rank, to get traffic, and to help with personal branding for the author. This guide will break down what you need to know about Google to do well and provide many tips to help you create a guest post that will do well with search engines and audiences.
A lot of articles discuss marketing and research strategies, but they don‘t discuss office politics, integration of teams, dealing with unsuccessful campaigns, and the ideal content team. In last week‘s #SEMrushchat, Christoph Trappe and our community discussed each of these issues, and offered strategies they use to manage each of them.
SEMrush has compared voice search results between all digital assistants - 3 Google Home devices, Siri, Alexa, and Android phone. We analyzed the length of the replies, how many questions devices can’t answer, and what devices really matter for search as well as dove deeper into the local voice search results to uncover how algorithms treat local voice search queries.
In any job, taking a vacation can be hard, but with SEOs, the idea of leaving and something going wrong can be a bit scary. Decisions have to be made — Do you want to be in complete control of everything while you are gone? Do you want to just check in quickly once a day? Or are you going for a complete digital detox?