We talked to our PPC team, as well as dozens of PPC marketers at several conferences we attended this spring and came up with a list of 39 tools that make the lives of paid advertising pros easier. The list of tools will help you save time, lower ad costs, manage accounts, get more leads, create attractive ads & landing pages, and automate some laborious tasks you may have considered unavoidable.
On June 12th, #SEMrushchat discussed ways your competitors can help improve your content strategy with guest Erika Heald. The discussion offered many insights on the mistakes businesses often make and the different critical factors they forget to examine. Our community offered excellent advice and strategies any agency, consultant, or business can use.
If you have been running Facebook ads for a while and are even generating leads from it but finding that lead quality isn‘t great or that they are not quite converting at a similar conversion rate to your Google Ads, this guide is for you. See my three advanced tactics to sky-rocket your lead quality from Facebook ads
Get a walkthrough on how to use Reddit to do keyword research as well as strategies for coming up with high-quality content ideas. Topics covered include how to find your people on Reddit, how to spot potential content ideas, looking for patterns and trends, testing content ideas and asking for feedback, finding and building rapport and more!
Google recently announced that they will be supporting the new How-To & FAQ structured data markup within Google Search. While implementing FAQ structured data may not lead to higher ranking positions, it can lead to capturing more visual real estate, leading to a higher click-through rate. In this guide, I am going to show you how to add, test and validate FAQ schema without any coding knowledge!
This is the definitive guide on setting up Quora Ad Campaigns by Quora‘s JD Prater. He offers insights on how to set up different kinds of ads correctly and shows you each of the Quora Ad targeting options. Find out how you can reach the right audience, which ads are best for you, and see step-by-step how to set them up.
Our last #SEMrushChat discussed “How to Hack Your Competitors’ Marketing Strategies“ with guest Joe Youngblood. The responses from our community showed that gathering data from your competitors is not as simple as most people believe. With experience comes knowledge, and our community offered their expertise. Keep reading to view their insights, which should help you when evaluating competitors.
How will artificial intelligence and machine-learning impact SEO in the future? Could GPT2 Destroy SEO and Transform Content Forever? Learn how it could scaling up content creation to the millions day, will exponentially accelerate problems currently enabled by human-generated content like social media troll initiatives & fake news proliferation. And, see what this means for the SEO community.
Our recent voice search study analyzed the results of over 50,000 queries split across three devices and included 10 key factors that have an influence on how a voice search answer is selected by Google Assistant. In this post, you will see our complete methodology, which describes the data gathering process in full.