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PPC
To know which PPC channel to use and how to use it, you have to understand where your customers are within the decision making funnel. With PPC, creating ads for all stages of the funnel is important; find out how in this Weekly Wisdom video by PPC expert Joel Bondorowsky.
We’ve gathered 6 reasons to monitor mentions and prepared actionable tips that will help you to manage your reputation based on what people are saying online. Bonus: awesome infographics inside.
We‘ve created a comprehensive calendar of digital marketing events and conferences across the globe in 2019, covering all areas from technical SEO to e-commerce, to make it easier for you to find out about events that fit your needs the most.
Harnessing the power of Facebook’s advertising platform is a tricky road to navigate. This is especially true when it comes time to scale your advertising efforts. Just because you’ve experienced success at lower spending amounts doesn’t mean that you simply spend more money and generate the same success.
SEO
Mining GSC: Using Query language to build powerful reports and gain instant insights. You can use Google Sheets to do something called QUERY, which is kind of like a pseudo-SQL type of language, and I am gonna show you all the SEO tips and tricks I have got using QUERY inside of Google Sheets to make your data analysis life way, way easier. Keep reading to see these time-saving tips!
Unlike most social channels, Pinterest seems more intent on boosting organic exposure than it does on restricting it. This article will take you through some critical high-level factors to consider when optimizing your Pinterest content for increased exposure.
PPC
PPC mistakes can prove costly, in the truest sense of the word. Knowing that any small action can lead to a boost — in sales or in cost per sale — is real pressure. For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge. We have some tips on how to conduct a good PPC campaign based on an agency‘s experience.
In this digest, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API and .dev domains. Don’t forget to tune in to our Marketing Scoop podcast with guests JD Prater and Joe Martinez discuss the latest Google updates and developments in more detail.
Having a hard time with LinkedIn ads? Need a better return? Get step-by-step-advanced tips for setting up LinkedIn Ads by AJ Wilcox in our Weekly Wisdom video. AJ is going to show you how to deeply segment the audience you need to reach. This video is your opportunity to see how the experts make the most of LinkedIn Ads.
Learn what adaptive content is and how to use it to improve your e-commerce site. We share multiple examples of ways you can use adaptive content to help personalize your site for each of your visitors. Using adaptive content can help improve customer experience as they interact with your website. Just this little difference can convert visitors to paying customers.

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