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Are you familiar with the latest manual action? Our content team came across this article on image mismatch at Search Engine Roundtable earlier in the month.Barry Schwartz wrote, “This manual action is when your images on your site don't match what Google is indexing and displaying in their search results.” Web CEO further explained, image mismatch is what “happens when you are serving Google one image and the user another image ... ‘cloaking.
From the US to Australia!Mike van der Heijden, SEO Director for search agency Atomic Search talks about Hummingbird. Get ready to know more about the new algorithm. Spoiler alert: be prepared to work hard on changes!    
Growing up, I never thought I would find a career I’d fall in love with. In college I had friends who were passionate about practicing medicine, law, accounting, music — but not me. I figured I was destined to punch a clock, collect a check and complain about my job. Fortunately, I got lucky and ended up finding my stride in search marketing.From day one, I was infatuated with my search marketing career. I’d never loved doing something as much as SEO. “Why?” you may ask.
Hummingbird can cause some troubles for SEO specialists, but what about users?We asked one of the most "advanced" users, Brad Geddes, founder of Certified Knowledge, to share his thoughts on Hummingbird.Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program, and one of the first Google Advertising Professionals and Microsoft adExcellence members. He has written exclusively about internet marketing for more than a decade.
On Sunday, November 24, SEMrush will be celebrating a milestone. After a short beta testing period, this was the day we had our first customer back in 2008.Five years later and growing strong, we have you, our users, to thank. We are grateful for your support!You know who has some interesting insights on SEO, past and present? Our SEMrush CEO, Oleg Shchegolev.Here are some of his thoughts.
We've added one more webinar this month!Our Tech Support Specialist, Maggie, will host her weekly tutorial Tuesday, November 26 at 3 p.m. (EST)Read on for more details.
For years now, Google has offered webmasters the ability to test pageload speeds via browser extensions and an API. For non-technical SEOs, the PageSpeed Insights extension for Chrome and Firefox has been helpful in determining on-page fixes. But anyone who’s used the extension before can tell you the analysis is difficult to put to good use because of how the extension is set up.Thankfully, Google took the hint.
We continue to collect answers from SEO specialists all around the world about the new Hummingbird algorithm.Today, we have an interview with Morgan Vawter. Morgan is the VP of Analytics & Optimization at Piston Agency in San Diego. She has been named a top digital strategist by the Online Marketing Institute.  
We have two confirmed SEMrush webinars this week!The first will be held on Wednesday, November 20, with our Tech Support Specialist, Maggie. The second webinar will be hosted by our Senior Account Manager, Eric Van Buskirk, on Thursday, November 21.Both are free to attend. Find out more details after the jump. 
Content marketing, online reputation management, search engine optimization — beneath the umbrella of those who work in search, there seems to be any number of subsets and niches, with more of them popping up all the time.To the novice, these subsets may seem to be more or less identical. But of course, those of us who work in search know this to be untrue.

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