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This year, the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. Recently we conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing. In this post, you’ll find the study results and actionable tips to successfully overcome the challenges.
If you’re looking to outsource content marketing, you may quickly find yourself overwhelmed with options. We asked our audience about their top priorities and criteria for choosing a content writing service provider and added our own actionable tips to their answers to help you choose the best one for yourself!
Using the right tools can make content creation so much easier and more successful, and to help you to discover new ones to try out, we‘ve rounded up 40 of our favorites, covering everything from research and ideation through to those that can help you to create better visual or video content as well as a number of awesome resources to check out.
SEO strategy optimization is a continuous process. You always have to monitor your competitors‘ efforts and performance. Learn how to do keyword and backlink competitor analysis through a consistent and proven process in order to get insights for staying on top.
If you‘re not using evergreen content to deliver ongoing growth, there‘s a good chance that you‘re missing out on valuable search traffic, and in this guide, we dive deep into how to create content that stands the test of time and that can help you to enjoy compounded growth from every single piece that you hit publish on.
Interactive content is a surefire way to gain a competitive advantage, and in this guide, we‘ll dive deep into this engaging content format and share examples of some of the best pieces out there to help you to see what‘s possible and inspire you to create something awesome that your audience will love.
Content creation is one of the most important skills that a marketer should learn. In this ultimate guide, we are going to deep dive into everything you need to know to help you stand out from the crowd and create something that is the best of its kind, walking you through a step by step process you can replicate for success.
Learn about all the ins and outs of competitive benchmarking to stay on top of the competition and compare your marketing, product, and business performance against the market.
Many of us have seen how powerful infographics can be in marketing campaigns. And at the same time, we have all seen more infographic fails than successes. For this reason, our team chose to get insights from guest Visme App and our community via #SEMrushchat.
Social media can be a powerful tool for both building and engaging with an audience. In fact, the reality is that those brands who are smashing it right now are using the right social media content to engage the right audience. But what content should you be creating? We explore 15 different social content types in this guide to help you grow your platform‘s effectiveness.