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In today‘s Weekly Wisdom, Tony is going to go over how to look at and evaluate the following in Google AnalytIcs: Conversions, Click Assisted Conversions, Assisted Conversions, Assisted Conversion Value, Attribution, Last Interaction vs. Linear, Custom Weighted Attributions and much more. You can‘t miss it.
Whether you are interested in establishing your brand as an influencer on Pinterest or want to better understand the Pinterest influencers you’d like to work with, we’ve gathered some valuable data and insights for you.
Google has released a massive core updated and has confirmed they retired rel=next/prev markup. They have also offered new ad updates and tool features. Find out what changes they have made the last two weeks and gain further insights about each new feature in our Marketing Scoop podcast.
In this Weekly Wisdom video, Tony Wright is going to explain what you need to know about Attribution Modeling and Weighting, and what you should know about attribution and Google Analytics. Gain the insights you need for your marketing campaigns and discover what you need to know about attribution models and methods.
Website migration is a complex and challenging process, and definitely not something you want to go into without a clear plan. To help you out, we’ve created the Website Migration Checklist, which can be used both as a guide and an interactive blueprint for a site move of any type. Select your migration case, follow the instructions and tick off the completed tasks.
Facebook Ads is a business channel only if you know how to set up and run profitable campaigns. If you have an e-commerce business, Facebook Ads can be extremely powerful. In this article, you‘re going to read the 3 main mistakes to avoid before doing Facebook Ads, and see 3 steps to create a successful Facebook Ads Strategy for e-commerce.
SEMrush recently had a webinar with three SEO experts that help clients with blogging optimization - Shelly Fagin, Casey Markee, and Arsen Rabinovich. They answered questions submitted by bloggers and gave so much information we decided to create a written transcript for our readers. The 90-minute webinar has been one of the most watched we have had. Check it out.
This week, we are going to be looking at a dummy‘s guide to internal link building. In particular, looking at things like internal link distribution I find it really interesting because it is showing me where I am linking to in terms of strongest pages on the site all the way down to the weakest ones.
Consistent internal linking can and does make a difference. However, it is an overlooked tactic amongst SEO specialists. If you take a focused approach and plan ahead, with internal linking in mind, your site’s content will become a gold mine of opportunity from this strong tactic.
There are a lot of interesting changes that have taken place in the Googlesphere in the last two weeks, from new ad formats on Google Images to a new layout on Google My Business to revamped tools like Test My Site & RCS Business Messaging, and there have been a lot of improvement updates on AMP 2019.
Comment of the Week
Casey Markee Founder at Media WyseHow about the following:
- you got hit by a core update
- you got hit by a manual penalty
- you made a technical mistake which caused a crawl interruption
- you "lost" links that could have been helping you
- new competitors entered your market and...
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