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10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer

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10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer

This post is in English
Elena Kozlova updated
This post is in English
10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer

Many of you have used SEMrush Traffic Analytics to watch other websites’ traffic for quite a while. But still, many of you are unaware of the reasons why this tool is considered one of the most powerful in the SEMrush suite. Let us explain...

SEMrush Traffic Analytics is a highly effective market intelligence aggregator, transforming petabytes of web traffic and visitor behavior data into insightful graphs and charts that you can use to make informed business decisions.

Alongside the values that SEMrush Traffic Analytics can bring to the table, there is one extra that users of the paid add-on can enjoy exclusively. It’s the new Market Explorer tool that can broaden your vision of the competitive landscape and open up new frontiers. It has been added to the Traffic Analytics add-on that has stayed available for the same price.

Below you will see 10 things you can learn if you go further than the basic Overview report in Traffic Analytics, and you will discover the hidden benefits of the Market Explorer as well. As a free user, you can start by exploring the full range of data we offer for three sample domains (ebay.com, amazon.com, searchengineland.com).

So, first things first.

#1 - Market Explorer

If you want to know who your competitors are (besides the few that you already know like the back of your hand), how the market’s evolving, and what your in-market audience is like, this is the tool for you.

Market Explorer provides you with understandable Market Overview graphs. From the visualization, you can get to know seasonality and typical digital marketing channels for the entire industry you’re analyzing.

When researching new markets, the first things to know are top players and key performance benchmarks. Market Explorer provides you with these stats, allowing you to take the next step and go deeper into in-market audience research — demographics and interests are all presented in the interface.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 0

Make sure to benefit from the opportunity of obtaining Market Explorer in a bundle with Traffic Analytics for the same price.

Meanwhile, here are more reasons to add Traffic Analytics + Market Explorer to your subscription.

#2 - Top Pages

If you could learn just one thing about your competitors, we bet you would say conversions; this is what the Top Pages report can help you shed light on — and even more.

The real killer feature of SEMrush Traffic Analytics presents you with a list of the most visited pages of any website. These can be checkout, trial, and thank you pages, as well as links to the most popular products/services and categories, top blog posts, regional versions of the domain, and PPC landing pages.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 1

There are numerous insights you can get from Top Pages, and all you need to do is enter a URL into the field.

#3 - Audience Overlap

You may be wondering how much of the target audience you actually share with your competitors; there is a SEMrush Traffic Analytics feature that can visualize these estimates. In the Audience Overlap tab, you can compare from two to five domains and see the percentage of users that visit both (or all) of them.

This data can help you determine how the target audience develops their preferences and what market share you still have to cover. The insights you can gain from Audience Overlap can be helpful in making decisions on media placements, partnerships, and business expansions.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 2

#4 - Traffic Sources in Detail

Who doesn’t want to know where competitors’ traffic comes from? SEMrush can give you much more than just breaking it into direct, referral, paid, and social. Along with Google, we track Bing, DuckDuckGo, Yandex, and 8 additional search engines. The same applies to social media. The full Traffic Sources report can be sorted by social network, giving you insights into the capabilities of each one separately.

Speaking of referral traffic, you can look at the most successful current partnerships of the target website and (in combination with historical data) the past.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 3

What is even more exciting is that now you can compare traffic sources for many competitors, detecting Group Traffic Split and Traffic Share individually for each channel.

Switching between the tabs, you can find ideas for media placements and digital strategy rollout. For example, you can just look at the top referring sites (i.e., most successful partnerships) of the target domain in the present and (in combination with historical data) in the past. Then consider outreaching the same or similar platforms for backlinks and co-marketing.

#5 - Mobile and Desktop Traffic

Mobile internet usage has become an integral part of most people’s daily lives, enabling consumers to access almost any website on the go. In August 2019, mobile devices, excluding tablets, accounted for 51.68 percent of web page views worldwide. That is why it is so important to see how many people visit a website via their mobile devices.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 4

Mobile devices usage varies greatly from country to country, industry to industry. So you can keep track of it all, we offer you the opportunity to switch between the desktop and mobile traffic data not just in the Traffic Overview tab, but also in the Traffic SourcesGeo Distribution, and Subdomains tabs as well. The switching option is available only for paid users of the Traffic Analytics + Market Explorer add-on.

With this information, you can analyze mobile and desktop traffic at different levels. Below you can see that, for this site, the US and Canada are the majority of the visitors that browse the website from mobiles, but in Japan and Brazil, they explore more from desktops. For global e-commerce and retail companies, this data can be valuable for strategic planning.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 5

#6 - Historical Data

The digital marketplace is continually changing, and what is true today may have been very different yesterday. Historical traffic data lets you make conclusions about supply and demand fluctuations and the factors that cause them. You can assess the state of your competitor’s or prospective partner’s business, and more.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 6

Historical data (since April 2016) is available to paid users of the Traffic Analytics + Market Explorer add-on in all the tools’ reports. It includes the breakdown by sources for mobile traffic, starting with April 2019.

Use historical data to evaluate the performance of both ongoing and completed digital marketing campaigns carried out by the target company.

#7 - Regional Behavioral Analytics

Understanding the regional representation of your rival or potential partner and assessing the competition in the target location is almost impossible without in-depth visitor behavior analysis.

In the full Geo Distribution report, you will find data on the target website’s total traffic, broken into desktop and mobile, the contribution of each country to it, and major engagement metrics.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 7

You can also sort each of the Traffic Analytics and Market Explorer reports by geographic region to analyze the specifics of the local market.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 8

#8 - Destination Sites

You may know where the traffic comes from, but where does it go? In the Destination Sites report, you will find data about top destinations that visitors reach directly through hyperlinks on the analyzed website. This data can tell a lot about the preferences and activities of the audience you are looking at or help you spot some trusted websites in the niche for establishing future partnerships*.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 9

*Use the menu at the top of the page to choose a specific location or change the time horizon.

#9 - Subdomains

Search engines treat subdomains as individual websites, and they are often used to increase traffic and strengthen the authority of their primary domain. In addition, big international companies often launch separate subdomains for payment pages and languages they are covering. So knowing which subdomains of a target website are responsible for acquiring the most traffic is the key to understanding this site’s strengths, weaknesses, spotlights, and even sales volume*.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 10

*Use the menu at the top of the page to choose a specific location or change the time horizon.

Let’s say you are choosing a SaaS provider; just look at the product subdomain, play with the filters, and gain a clear understanding of the product's popularity in different countries and on different devices.

#10 - Bulk Analysis

With every passing year, the price of one resource is growing steadily: time. To help you save some of it, yet not at the expense of quality of your performance, we have added one more feature to SEMrush Traffic Analytics.

Bulk Analysis allows you to rank up to 200 websites in a click. All you need to do is copy-paste the domains of your prospects, leads, potential partners, or media platforms and you will receive the main traffic stats on the whole list in bulk.

10 Things You Didn't Know About SEMrush Traffic Analytics and Market Explorer. Image 11

With this data, you can prioritize researched companies for further outreach.

Filter, Export, and Fly!

As you can see, with the full set of Traffic Analytics reports and Market Explorer, you can answer a lot more questions than just “Where does my rival’s/prospective partner’s traffic come from?” Here are some of the questions our tools can answer: 

  • Does the target website have a responsive audience?

  • How do they react to various marketing campaigns?

  • What is your target audience like and what are their interests?

  • Does user behavior change depending on the region/season?

  • What devices do people use to access the target website?

  • How well does your business of interest stand against its competitors in the long term?

  • What is the situation in the target market or niche?

  • Does your potential partner or media get enough relevant traffic?

You can also export all this date in a .csv file (to combine with other data at your disposal or integrate and manage in any format). 

If you are interested in enhancing the services you provide with Traffic Analytics data, we offer the opportunity to work via API. Drop us a line at mail@semrush.com.

Analyze any market by website traffic

Strategies, audience behavior, regions, devices, and engagement

Please specify a valid domain, e.g., www.example.com

Elena Kozlova
SEMrush

SEMrush employee.

Online researcher, offline traveler. Passionate writer and story listener.
How SEMrush helps:
Competitor Research
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Comments

2000
Hamza Hahsim
Expert

Provides valuable insights and adds depth to the conversation.

Hi Elena,
Semrush is such an amazing tool. There are a lot of amazing features available in semrush but people don't know how to use these tools to increase their organic traffic and also their sales. I love the feature of competitor analysis because it tells us how we can start.
Elena Kozlova
SEMrush

SEMrush employee.

Hamza Hahsim
Hi Hamza,
I completely agree with you. Competitors are our best teachers, especially in the times when we just can't afford to reinvent the wheel.
I am always happy to present our users with some helpful tips.
Sandeep Mallya
Helper

An experienced member who is always happy to help.

Love using Traffic Analytics. The traffic stats are spot-on, making it one of the best competitor research tools on the market. The data obtained via Traffic Analytics has also proven invaluable to my clients at my digital marketing agency.

For anyone who'd like to learn more about this tool, I've published an article + eBook on the subject. You can check it out here: https://www.99signals.com/semrush-traffic-analytics-ultimate-guide/
Elena Kozlova
SEMrush

SEMrush employee.

Sandeep Mallya
Thanks for sharing, Sandeep!
Enthusiast

Occasionally takes part in conversations.

Thanks very much! I just subscribed to SEM RUSH - I worked in advertising for years, and then took 5 years off in the digital marketing space, and SO much has changed...appreciate you guys educating me so I can get my site back up and making an income for me!
Elena Kozlova
SEMrush

SEMrush employee.

Nikki Eisinger
Glad to know it, Nikki! Make sure to check out our webinars and recent #SEMrushchat recaps too — they will help you to catch up with the latest trends.
Rabecca Ruffin
Enthusiast

Occasionally takes part in conversations.

great information love to read it.
Elena Kozlova
SEMrush

SEMrush employee.

Rabecca Ruffin
Thank you, Rabecca!
Amirhosein Roueennia
Enthusiast

Occasionally takes part in conversations.

it's a great article tanx
Hamza Ali
Pro

Asks great questions and provides brilliant answers.

This is such a wonderful blog, and an even more remarkable content marketing :) Love how you guys weave in value, education and custom widgets with pitching SEMRush. All the best for the future!
Elena Kozlova
SEMrush

SEMrush employee.

Hamza Ali
Thank you for your kind words, Hamza! We're doing our best :) Good luck with your endeavors!
Hamza Hahsim
Expert

Provides valuable insights and adds depth to the conversation.

Hi Elena,
Many people are using a paid version of Semrush but they really don't know how to use it properly. You have shared an amazing guide about traffic analysis. I hope this will be helpful for everyone including me.
Elena Kozlova
SEMrush

SEMrush employee.

Hamza Hahsim
Hi Hamza! Thank you for appreciating this! Hope it will be useful in gaining insights and making well-grounded decisions too.
Piyush Chittora
Enthusiast

Occasionally takes part in conversations.

Impressive Information ever found over the whole internet.
Elena Kozlova
SEMrush

SEMrush employee.

Piyush Chittora
Thank you for the flattering feedback :)
Ricci M.
Pro

Asks great questions and provides brilliant answers.

Thanks Elena, I'll be bookmarking this post for future reference!
Elena Kozlova
SEMrush

SEMrush employee.

Ricci M.
Thanks, Ricci! Make sure to check out more posts in the "Competitor Research" category — you may find them useful too!
Enthusiast

Occasionally takes part in conversations.

Thanks for explaining these features. I'm fairly new to SEMrush so this should provide me with some very good starting research points from the looks of it. Thanks for letting us know!
Elena Kozlova
SEMrush

SEMrush employee.

Benjamin
Thank you, Benjamin! Glad to be helpful.
3rd Gen Painters Madison WI
Newcomer

Either just recently joined or is too shy to say something.

Are you able to break geographies down on a more local (US city by city basis)?
Elena Kozlova
SEMrush

SEMrush employee.

3rd Gen Painters Madison WI
Thank you for such a motivational question :) We'll see if we manage to narrow the stats like this and keep the metrics as accurate as they are.
Andy Kuiper - SEO Analyst
Enthusiast

Occasionally takes part in conversations.

So many nice features :-)
Elena Kozlova
SEMrush

SEMrush employee.

Andy Kuiper - SEO Analyst
And there are even more on the way ;)
Newcomer

Either just recently joined or is too shy to say something.

Ok yes it's a good thing to no
Amit Ghosh
Helper

An experienced member who is always happy to help.

Can you provide traffic based on states of a country.
I focus only in India, I want to know the traffic from each city and state.
Elena Kozlova
SEMrush

SEMrush employee.

Amit Ghosh
That would be a nice thing to do! Thank you for the idea. We'll see if one day we'll be able to provide you with accurate stats on this.
Newcomer

Either just recently joined or is too shy to say something.

Great content, Darina! Just a simple question: is it possible to have a view/segmentation by industry at the traffic Rank tab? I know it's possible to do by country but it's not too efficient if I'm not able to focus on my market.
Elena Kozlova
SEMrush

SEMrush employee.

Felipe Neves
Hi Felipe! If the question is still relevant for you and you haven't checked our new tool yet, I can recommend you trying Market Explorer https://www.semrushchina.cn/market-explorer/overview/ It was made just for this: for getting an overview of the target industry by entering one market player's domain. Make sure to use the Narrow Focus filter there to see the stats for direct competition.
Hope you'll find it useful!
Sanjit Mandal
Enthusiast

Occasionally takes part in conversations.

Much of the Traffic Analytics isn't visible unless you have the Guru or Business.
As a small business and working with small businesses, I could see this as great value, maybe showing that data but limiting it? thank you.
Newcomer

Either just recently joined or is too shy to say something.

Sanjit Mandal
agree. I only use the service to see what my site is doing. I can't see spending $200 a month for additional features.
Elena Kozlova
SEMrush

SEMrush employee.

Ryan Rodenbeck
You will definitely see more value in SEMrush Traffic Analytics when you compare several competitors with it. Have you used the trial yet? That's a nice option to test all the features of the tool and see what insights you can gain with the add-on. Spoiler: most likely, you will find out that Traffic Analytics is worth the price :)
Sanjit Mandal
Enthusiast

Occasionally takes part in conversations.

Great article, this is also a great side article: What is the difference between SEMrush Traffic Analytics and Google Analytics? https://www.semrushchina.cn/kb/924-traffic-analytics-google-analytics
Newcomer

Either just recently joined or is too shy to say something.

why am i seeing such large disparity in organic traffic estimated in "traffic analytics" section vs. "organic research" ? (4,300 vs. 185 )
Nikita Kovalevskii
SEMrush

SEMrush employee.

Matt Bonofiglio
Hi, Matt! The reason you may see different (in some cases, very different) numbers reported for traffic in Domain Analytics and Traffic Analytics is that they gather different data.

Domain Analytics makes estimations based solely on keyword positions and their estimated traffic (search volume X average CTR). These numbers are calculations of how much traffic the website COULD get based on their positions in organic search.

Traffic Analytics, on the other hand, makes estimations based on analyzing clickstream data.

You can read in more detail here.
Newcomer

Either just recently joined or is too shy to say something.

Its no longer enough to have global search data.

Google is all about Local GEO now.

Sites ranking in NYC are totally different for Los Angeles visitors .

Any upcoming development for local seo data?
Newcomer

Either just recently joined or is too shy to say something.

It is very good. seems useful in development sector
Enthusiast

Occasionally takes part in conversations.

it is a good article and very useful also
Darina Andronova
SEMrush

SEMrush employee.

stalendavid
I'm glad you like it :)
Enthusiast

Occasionally takes part in conversations.

Darina Andronova
Thank you.
Enthusiast

Occasionally takes part in conversations.

This article is really going to be helpful for all the people who has queries related to the traffic analytics of their website. But for having the better understanding of website some of the features in analytics tool are paid that causes hindrances while having the complete knowledge about the website. However great post! Thanks.
Darina Andronova
SEMrush

SEMrush employee.

Paul Hayman
That's why most links are given for Ebay's domain, which is absolutely free for all subscriptions.
Bella Willson
Helper

An experienced member who is always happy to help.

Umm..! then I have to try then give the review how it is..! by the way thanks for the acknowledgment.
Marcus Ho
Expert

Provides valuable insights and adds depth to the conversation.

Helpful post, thanks for this!
Bella Willson
Helper

An experienced member who is always happy to help.

It's informative but I have a query that it only for the paid user? If yes so what about the free user?
there is a blog for them related to traffic or not?
Darina Andronova
SEMrush

SEMrush employee.

Bella Willson
This blog is for absolutely everyone who's interested in SEMrush. As for the Traffic Analytics tool, free subscribers have aсcess to 3 trial domains only. All other reports are available to paid subscribers depending on their plan.
Bella Willson
Helper

An experienced member who is always happy to help.

Darina Andronova
Umm..! then I have to try then give the review how it is..! by the way thanks for the acknowledgment.

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