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Find Out What Skills Make an SEO Pro Stand Out

Search engine optimization is crucial for any business, as it improves online visibility and brings new leads. But what does it take to be a go-to SEO specialist? Which skills are the most desirable for an SEO pro?

SEMrush Academy undertook a study based on the analysis of 4,000+ job offers from five English-speaking countries: the UK, Canada, USA, Australia, and India. With our research, you will discover which skills you should invest in to be a sought-after specialist right now and in the years to come!

The key takeaway is that in most countries, the candidates should be proficient users of Google tools, be familiar with HTML and CSS, and have an understanding of the technical aspects of SEO. Additionally, techniques such as on-page SEO, keyword research and link building are among the top skills required for SEO specialists, so make sure you don’t overlook them.

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Top SEO Skills Distribution

USA
UK
India
Canada
Australia
1
Keyword research
42%
Google tools (GA+GSC)
52%
Google tools (GA+GSC)
43%
Google tools (GA+GSC)
54%
Technical SEO
64%
2
Technical SEO
36%
Link building
42%
Keyword research
32%
Keyword research
26%
Google tools(GA + GSC)
39%
3
HTML+CSS
36%
Keyword research
37%
HTML+CSS
29%
HTML+CSS
25%
Keyword research
35%
4
Google tools (GA+GSC)
36%
On-page SEO
34%
Technical SEO
25%
On page SEO
19%
Link building
26%
5
Link building
27%
HTML+CSS
28%
Link building
23%
Link building
16%
On-page SEO
18%
6
On-page SEO
18%
Technical SEO
16%
JavaScript
19%
Technical SEO
16%
JavaScript
13%
7
Mobile SEO
14%
Local SEO
14%
Local SEO
17%
JavaScript
15%
Mobile SEO
11%
8
A/B testing
13%
Mobile SEO
8%
On-page SEO
6%
Local SEO
15%
Local SEO
10%

How We Gathered and Processed the Data for the SEO Skills Study

We analyzed more than 4,000 SEO job offers on Monster and Indeed, two top job search sites. The data represents the requirements that employers mentioned in their vacancies. The percentage shows the number of mentions of a particular skill out of the total number of SEO job offers.

  • USA 1,000+ job offers reviewed
  • UK 500+
  • India 2,400+
  • Canada 100+
  • Australia 80

What Experts Say About SEO Skills

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