您的浏览器已过期。此网站可能无法正常显示。请升级您的浏览器。

Semrush academy logo

FREE online courseContent Marketing Fundamentals Course with Ashley Segura

Dive into the inner workings of content marketing and learn how you can use content to complement and promote your brand in this series of video lessons.

13 lessons

Exclusive video lessons with passionate digital marketer Ashley Segura

2 hours

Become a proficient content marketer in just 2 hours

100% free

The course is 100% free. Save your money for your future marketing activities

Content Marketing Fundamentals Course Contents

Who is this course for?

If you want to embed content marketing in your marketing strategy, but don’t know where to start, take this course on content marketing essentials and you’ll learn how it can enrich and promote your brand online.

About the author

Ashley Segura is an international speaker and VP of Operations at TopHatRank, an SEO, content and social media marketing agency. She has worked extensively, both in-house and with multiple agencies, helping clients grow their businesses online. With over 7 years of experience in the digital marketing industry and a journalism/PR background, Ashley brings tons of first-hand experience to marketers and business owners around the world.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic

Quiz

Test what you’ve learned

What to do after the course

Image

Get certified by SEMrush

Try to pass the Content Marketing Fundamentals exam and earn your personalized certificate.

If you already have decent content marketing knowledge, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, proof of your mastery and a valuable addition to your CV and LinkedIn profile.

Let’s get started!

You might also like

SEMRUSH TOOLS

SEMrush Content Marketing Toolkit Course

9 lessons4 hours


Learn how to tailor your content marketing strategy with SEMrush by watching video lessons and get practical advice from digital marketing pros. Learn more.

Start learning
SEMRUSH TOOLS

SEMrush Overview Course

3 lessons30 minutes


Get acquainted with SEMrush, learn about our analytics reports and project tools, and discover the benefits that integration with third-party services will bring in a series of video lessons. Learn more.

Start learning
SEMRUSH TOOLS

Competitive Analysis and Keyword Research Course

7 lessons1 hour


Learn how to take the first, most important, steps in SEO -- competitive analysis and keyword research -- with SEMrush tools. These steps are indispensable in building a winning SEO strategy. Learn more.

Start learning
CONTENT MARKETING

Content Marketing Fundamentals Exam

13 questions15 min


This exam is designed for content marketers who know how to use content to complement and promote their brand. Learn more.